Hello there! This is my CV.
I am an experienced marketing professional and reliable team leader with a solid and proven background in the digital field.
I am based in Lugano, Southern Switzerland, working as a Chief Marketing Officer at DeepCloud, a highly innovative Swiss company providing cutting edge AI-powered cloud solutions.
Beforehand I had the privilege of working for international brands such as Leica Geosystems, Samsung, Prodir, Leo Burnett, Ducati and Maserati.
Career history
Chief Marketing Officer
DeepCloud, Abacus Research
January 2022 to date
Lugano, Switzerland
Responsible for leading the development of a fully integrated marketing and communication strategy. Creating from scratch and heading a growing team of five specialised professionals. DeepCloud is a highly innovative Swiss company providing cutting edge AI-powered cloud solutions to smooth work efficiency and collaboration. DeepCloud is a spinoff from Abacus Research, the Swiss leader in ERP software.
Head of Marketing & Communication
Pagani Pens
March 2019 to December 2021
Lugano, Switzerland
In charge of marketing and communication, leading a team of six senior professionals. Managing all the brands of the group through a strongly digitalised strategy. Swiss company Pagani Pens is a worldwide leader in the writing instruments sector.
Digital Project Manager
Leica Geosystems, Hexagon
February 2018 to February 2019
Zug, Switzerland
In charge of strategic digital marketing projects for Leica Geosystems, the global leader in spatial measurement, part of Hexagon AB. Delivering high-end user experience and integrated online strategies, focusing product launches, customer engagement and lead generation.
Digital Marketing Manager
Prodir
October 2011 to January 2018
Lugano, Switzerland
Responsible for online marketing at Prodir, the Swiss manufacturer leader in the production and distribution of writing instruments for promotional business purposes. Managing all digital touch points: websites, online advertising, marketing automation, blog, social media.
CRM Senior Specialist
Samsung Italia
June 2010 - September 2011
Milano, Italy
In charge of CRM for the Italian subsidiary of Samsung, covering all business units. Managing customer database and communication, including direct email marketing and social media.
Digital Account Executive
Leo Burnett Italia
June 2009 - May 2010
Milano, Italy
Account Executive for Marlboro - Philip Morris International. Project management of three worldwide digital communication platforms. Designing wireframes and managing all digital contents.
Web Marketing Specialist
Ducati Motor Holding
June 2007 - May 2009
Bologna, Italy
Web content management for Ducati.com: Managing all product related digital content, direct email marketing and user database. Content editing for websites and newsletters.
Web Content Editor
Maserati
December 2006 – May 2007
Modena, Italy
Internship as a web content editor. Content editing for the corporate website. Project management for the Maserati GranTurismo’s minisite.
Event and PR Assistant
Moto Guzzi, Piaggio Group
August 2005 – October 2005
Mandello del Lario, Italy
Internship while doing academic research for my graduation thesis. Collaborating in the organisation of the "Giornate Mondiali Guzzi 2005" - the world's largest Moto Guzzi event.
Featured projects
Cloud Pens
[June 2021] - Cloud Pens by Prodir is the progressive web app made to enable brands to measure their haptic advertising performance, keep their message up-to-date and retarget their audience. With its own custom dynamic QR Code, each pen gets connected to a campaign mobile landing page, expressively engineered for conversion.
I imagined Cloud Pens as a product digitalization model to be marketed as a SaaS. When I proposed it to the Prodir board I was immediately given the chance to develop it and shape the relative corporate project team. While leading the team, I took care of designing the overall web app UX and project managing the development of the web app skin and code. Finally, I was overseeing the marketing team in the execution of the integrated marketing and communication strategy. Cloud Pens was warmly received as a true innovation in the industry, while according to the data, corporate marketing KPIs reached most excellent levels.
Prodir.com
[March 2021] - The all new Prodir online platform was developed to offer a smooth and premium web experience, which enabled Prodir to permanently discontinue its iconic print catalogue. The new Prodir.com features optimized search, interactive video content, and a new product configurator.
As a Head of Marketing and digital expert at Prodir, I was closely leading the digital marketing team in the execution of such a complex and challenging project. At the same time I had the chance to develop the overall content architecture, share my consultancy for UX best practices, manage the marketing budget and liaising with internal C-level stakeholders. Thanks to SEO and UX improvements, relative KPIs were increased by up to +18%, despite strongly hostile market conditions due to the pandemic.
Open
[April 2019] - Open is the digital publication, available also as a biannual magazine, through which Prodir tells stories from the world of design, communication and sustainability.
Leading the Prodir marketing team I had the chance of supervising the overall redesign and online content strategy, coordinating the project team and liaising with internal and external key stakeholders at a strategic level. In 2021, a time when I was still managing the online magazine, Open was listed as the 13th best blog in Switzerland (Feedspot), next to the blogs of KPMG and Swiss and consistently increasing its ranking. All relevant KPIs were risen by factors ranging from +8% to +25% thanks to the new content strategy and SEO.
Leica Geosystems
[December 2018] - Based in Eastern Switzerland, Leica Geosystems is the world leader in spatial measurement. Leica products employ a variety of technologies, including LiDAR and GPS satellite navigation. The Swiss firm is part of Hexagon, a publicly listed global information technology company specialising in sensor, software and autonomous solutions.
As a Digital Project Manager I had the opportunity to drive the web launch of key products, such as laser scanners and unmanned aerial vehicles for surveying. My responsibilities included coordinating the web development team, projecting the website wireframes, supervising the process of content creation, consulting internal stakeholders for user experience and lead generation.
“I had the pleasure of working with Andrea for one year within the Hexagon group, collaborating on several digital marketing projects to drive forward our laser scanning business. We achieved so much in one year through his hard work and dedication. Andrea’s ability to handle multiple projects made a dramatic increase in the productivity level of our company.”
Education
2006
Università degli Studi di Milano
Graduated in Communication Sciences with a graduation thesis on Moto Guzzi’s branding.
Degree >
2024
Cornell University, New York
Completed the “Marketing AI” advanced certificate program from Cornell University.
Certificate >
2018
University of California, San Diego
Completed the “UX Design” online course from the University of California.
Certificate >
2018
Education First, Luzern
Earned the “English Level C1” certification through the EF SET.
Certificate >
2014
Scuola Universitaria Professionale della Svizzera Italiana, Lugano
Completed the “E-commerce Management” classroom course from SUPSI.
Certificate >
Tech skills
Proficient in various Web CMS: Wordpress, Typo3, Drupal, Sitecore, Umbraco, Squarespace.
Proficient in e-mail marketing softwares: MagNews, ContactLab, Oracle Eloqua, Mailchimp, mailXpert.
Proficient in CRM softwares: SAP CRM, Salesforce, Oracle Siebel.
Proficient in web analytics softwares: Google Analytics, Webtrends.
Proficient at wireframing and UI prototyping: Balsamiq, InVision, UXPin.
Proficient in project management tools: Microsoft Project, Smartsheet, Basecamp.
Proficient in Facebook ADS Manager, LinkedIn ADS Manager and LinkedIn Sales Navigator.
Proficient in social media management dashboards: Hootsuite, Buffer.
Proficient in Lucidpress, print & digital publishing software.
General knowledge of Google AdWords and Google Search Console.
Full knowledge of Microsoft Office suite.
Full knowledge of Microsoft Windows, Apple MacOS and Ubuntu (Linux).
Basic HTML, CSS and XML editing.
Basic Adobe Photoshop skills.
Profile
Trustful, empathetic and self-motivated team leader. Capable of engaging, building confidence and effectively transmitting business goals among senior professionals.
Deft at developing integrated marketing strategies for international business environments. Proficient in key digital marketing disciplines such as content management, user interface prototyping, CRM, marketing automation, social media management, web analytics. Good knowledge of search engine optimisation and search engine marketing techniques. Basic web code editing, basic graphics knowledge.
Native Italian speaker. Fluent in English, good knowledge of Spanish, basis of French.
Father of two sons. Passionate in hi-tech, jazz and rock music, industrial design, classic sports cars, motorcycles, traveling, swimming.
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