Building marketing functions from scratch, shaping digital ecosystems, and bringing strategic clarity to complex technology products.
Name
Andrea Bogoni
Role
CMO · Digital Strategist
Based in
Lugano, Switzerland
Contact
andreabogoni@proton.me
CMO and digital strategist with a solid track record in building marketing functions, managing transformation projects, and delivering innovation across communication and product ecosystems. Currently leading marketing and communication at DeepCloud, a Swiss tech company delivering AI-powered cloud services. Background includes international experience with brands such as Leica Geosystems, Samsung and Ducati.
For the last four years I have been leading marketing at DeepCloud — an interdisciplinary team focused on positioning, engagement and growth in a highly competitive B2B tech environment. Before that, I worked across international brands including Leica Geosystems, Samsung and Ducati, building and delivering digital strategies that move products forward.
Lugano, Ticino — Switzerland. Working across the Swiss, Italian and global markets.
Brand strategy, go-to-market, digital ecosystems, AI-driven content workflows, team leadership, marketing analytics.
Appointed to build and lead the marketing and communication function from scratch, defining the strategic direction and assembling a team of five specialists. Directed the go-to-market strategy and ongoing promotion of 10+ AI-powered cloud products in a highly competitive B2B tech environment. Helped position DeepCloud as a Swiss alternative to global big tech, with strong emphasis on digital sovereignty, data protection and enterprise efficiency.
Overseeing Abacus' media strategy and planning to ensure data-informed, cohesive campaigns. Managing one direct report and fostering collaboration across teams to deliver consistent, high-impact brand communication. Abacus Research is the Swiss ERP market leader.
Lecturer in analytics for a cantonally recognised digital marketing course at SIC Ticino, Switzerland's longest-standing professional school in the commercial sector. Designing and delivering hands-on modules focused on transforming complex marketing data into actionable insights.
In charge of marketing and communication, leading a team of six senior professionals. Managed all group brands through a fully digitalised strategy. Initiated and led the development of Cloud Pens — a progressive web app connecting physical products to dynamic campaign pages — conceived as a SaaS model and successfully launched under my leadership.
Managed strategic digital marketing projects to support product launches and global campaigns in the geospatial technology sector. Coordinated the web launch of key product lines — laser scanners and UAV systems — aligning UX, content and performance with Hexagon's global standards.
Led digital marketing activities for the Swiss manufacturer of high-end promotional writing instruments. Oversaw all digital touchpoints including websites, online campaigns, marketing automation, blog and social media. Managed cross-functional projects from concept to delivery.
Developed and managed CRM programs across all business units for the Italian subsidiary of Samsung. Handled customer database operations, direct email marketing and social media communication. Collaborated with internal teams and external partners to streamline CRM workflows.
Worked on global digital communication projects for Marlboro (Philip Morris International). Managed three international platforms, coordinating content production, digital asset delivery and cross-market rollout. Designed wireframes and supervised content workflows across digital channels.
Oversaw web content management for Ducati.com, focusing on product-related digital assets, email marketing campaigns and user database maintenance. Edited and published content across websites and newsletters, ensuring consistency and alignment with brand and product launches.
Contributed to the content management of Maserati's corporate website during a six-month internship. Supported the project management and content editing for the Maserati GranTurismo minisite, collaborating with design and marketing teams.
Internship completed in parallel with academic research for my graduation thesis. Supported the organisation and promotion of the "Giornate Mondiali Guzzi 2005" — the world's largest Moto Guzzi event — collaborating with the PR team on logistics, communication and public engagement.
Building a cohesive digital presence around a Swiss cloud brand and its suite of AI-powered products — from architecture to execution.
As part of a long-term strategic initiative, I led the creation of DeepCloud's marketing ecosystem from the ground up — defining the architecture, designing interconnected websites, and building a consistent presence around the brand and its product suite. Working closely with the web-app engineering team, we ensured tight alignment between the site and ongoing product developments. The result is a consistent, high-performing digital presence with strong and sustained growth in traffic and conversions.
Positioning DeepCloud as the Swiss-made alternative to global big tech for organisations that care about data security and independence.
With digital sovereignty becoming a key issue in Europe, DeepCloud launched a high-impact campaign across major platforms like NZZ.ch, Netzwoche and Inside Paradeplatz, reaching millions in Switzerland and beyond. As Head of Marketing and digital strategist, I originated the concept and led its strategic execution — defining messaging, overseeing media planning and working closely with editorial partners. The campaign drove a measurable increase in brand awareness and helped establish DeepCloud as a credible leader in Swiss IT.
The progressive web app that lets brands measure the performance of their haptic advertising, update their messaging, and retarget their audience.
Cloud Pens by Prodir is the PWA made to enable brands to measure their haptic advertising performance, keep messaging up-to-date and retarget their audience. With a custom dynamic QR Code, each pen connects to a campaign mobile landing page engineered for conversion. I imagined Cloud Pens as a product digitalisation model to be marketed as a SaaS. When I proposed it to the Prodir board I was immediately given the chance to develop it and shape the corporate project team. I designed the overall web-app UX and project-managed the development of both skin and code.
Replacing an iconic print catalogue with a seamless, high-end web experience — the end-to-end redesign of Prodir's flagship platform.
As part of Prodir's digital transformation, I led the development of the new Prodir.com platform, designed to replace the company's iconic print catalogue. I oversaw the project end-to-end: content architecture, team coordination, UX best practices and budget. The new platform introduced optimised search, interactive video content and a product configurator. Despite pandemic-related challenges, SEO and UX improvements led to a performance increase of up to +18% in key digital KPIs.
Design, communication and sustainability — redesigning Prodir's editorial voice for the digital age, both online and in print.
I led the redesign and digital content strategy of Open, Prodir's digital publication and biannual magazine covering design, communication and sustainability. I coordinated the project team and oversaw strategic planning, editorial workflow and stakeholder alignment. As a result of the new strategy and SEO enhancements, Open reached 13th place among Swiss blogs (Feedspot) and achieved KPI growth up to +25%.
Launching the web presence of laser scanners and UAV systems worldwide for a global leader in spatial measurement technology.
At Leica Geosystems — a global leader in spatial measurement and part of Hexagon AB — I managed the web launch of key surveying products, including laser scanners and UAV systems. I coordinated the web development team, designed wireframes and supervised content creation to ensure a seamless user experience aligned with product positioning.
Completed the "Marketing AI" advanced certificate program from Cornell University.
Completed the "UX Design" online course from the University of California.
Completed the "E-commerce Management" classroom course from Scuola Universitaria Professionale della Svizzera Italiana.
Trustworthy and empathetic team leader with experience in managing cross-functional teams and delivering complex digital projects.
Strong expertise in digital marketing strategy — content management, UI prototyping, CRM, marketing automation, social media and analytics.
Advanced use of generative AI tools for content automation and optimisation — both for search engines and LLM-driven environments.
Native Italian, fluent in English, with working knowledge of Spanish and basic French.
Father of two. Passionate about technology, music, industrial design, classic cars, motorcycles — and swimming.
You have to play a long time to be able to play like yourself.